Building the Future, Preserving the Past

No one understands Umbria quite like Federico Ricci. Born  and raised in the region, and with a distinguished career  that includes having served as chief of staff to the president of  Umbria, Mr. Ricci brings a rare blend of deep local insight and  global perspective.  As CEO of Antognolla, he now leads one of the most anticipated  hospitality projects in Italy, Six Senses Antognolla Resort and  Residences, a project that seeks not only to preserve the past but also to redefine the future of hospitality, reimagining what a  countryside resort can be in the modern era.  At Antognolla, history is not simply protected; it is rediscovered, offering a new model of refined rural living, rooted in culture, sustainability, and a profound sense of place. Under Mr. Ricci’s guidance, this once-medieval estate is emerging as a symbol of  thoughtful regeneration, where nature, design, contemporary  comfort, and community come together in harmony.  

In this exclusive interview, Mr. Ricci shares his passion for Umbria, his thoughts on balancing heritage with innovation, and his vision for Antognolla as a captivating destination in the Mediterranean.

Q: What has been the most emotional moment for you since arriving at Antognolla? 

A: As Italians, we often become accustomed to the beauty of our  landscapes and cultural heritage. But the first time I saw the  view from our vineyard in Pavia – the white road that leads to  it, the roses that dot the way, and in the background our golf course, the castle, and the resort under construction – I felt  genuinely moved. Just as I did when I saw the incredibly well preserved frescoes in our crypt. And it’s a feeling I often see  reflected in the eyes of our guests. 

Q: As someone originally from Umbria, how would you describe the essence of the region to someone visiting for the first time?  

A: A treasure chest of beauty waiting to be discovered, appreciated for its unspoiled authenticity – even though it is a modern region with excellent service standards. Here, the lifestyle is centered on staying connected to both the environment and loved ones, with a strong focus on balancing  personal life and responsibilities. At the same time, it is modern, industrious, and deeply rooted in a strong work ethic.  

Q: Which aspects of Umbria’s cultural or natural heritage do you feel most personally connected to?

A: Culturally, I feel deeply connected to the message of Saint Francis,  a forerunner of sustainable development for people and the  environment – a message that today belongs to the world. On a  natural level, I’m especially attached to the unmistakable profile  of our landscape, and I believe the Antognolla estate is a perfect example of it.

Q: How do you see heritage and innovation working together in this project?  

A: One of Antognolla’s main missions is to preserve local heritage. The  resort will preserve all the original historical architecture, and the  new buildings will reflect the history, style, and beauty of Umbria.  The Antognolla team has even embarked on a challenging journey  that will result in the restoration of the castle and the chapel of  Saint Agatha, based on meticulous research in historical archives  to re-create their original appearance.  

The resort’s Main Building (which will host the reception, wellness  area, resort suites with privileged spa access, recreational areas,  and more) along with the new golf clubhouse and all other spaces  under construction or renovation will provide a contemporary backdrop to complement the historical Antognolla Castle.

Q: Many upscale destinations focus on exclusivity, but Antognolla also celebrates authenticity. How important is this balance in shaping its identity?  

A: Authenticity is a concept I feel very strongly about, and I’m happy it is one of our core values. It’s very rare to find authentic experiences today – Antognolla offers exactly that. And this makes it truly exclusive, because it is rare. With local stone, special tiles, and  unique handicrafts, the design of the residences and resort suites will offer guests an authentic Umbrian living space.  

That said, our guests will discover – through the character of the  cuisine, locally produced wine and olive oil, for example – that  they are in a place with an incredibly fascinating local identity. Our restaurant, La Boiola, is a great expression of this. We aim to provide a unique gastronomic experience for our guests and  visitors. Antognolla has been working with the world-renowned oenologist Riccardo Cotarella to produce high-quality wines from  approximately 8 hectares of the region’s rich soils, benefitting from a unique terroir. 

Q: Do you see Antognolla not only as a destination but also as a contributor to the local community? How will it engage with the broader region?  

A: I firmly believe that a business is part of a living ecosystem. While we speak to a global audience, we are already deeply connected to

and immersed in the local community. Everyone here knows about us and our project, and there’s a widespread sense of support because people are aware of what Antognolla has given – and can continue to give – to this community.  

The sustainability values behind the Antognolla and Six Senses brands reflect what this region has always aspired to represent on the global stage. In this sense, I see Antognolla as one of the best ambassadors for the area. Here, the innovative dimension of the project, the celebration of beauty, and historical and artistic heritage come together perfectly.

Q: You’ve previously mentioned Antognolla’s international appeal. How do you balance global luxury standards with local Umbrian charm?  

A: Antognolla is an international brand and a captivating  Mediterranean destination. Umbria is a well-tended, timeless, and modestly exclusive place. It’s home to outstanding niche brands and products. However,  there’s a clear need to offer world-class hospitality – something  Antognolla strives to do, along with our innovative Six Senses  branded residences. These goals have already been achieved by  our award-winning golf course, and I believe they will be achieved with the resort and residences likewise.